Nonperiodical publishing
Collaborating with Doody Enterprises, Inc., the Kaufman-Wills Group offers the following services to help clients start or develop an optimal nonperiodical publishing program:
Products
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Best Practices White Papers: prepared reports on editorial (acquisitions and development), sales / marketing, and fully integrated nonperiodical publishing programs.
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Business Structure Benchmarking analysis
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How to Develop a Strategic Publishing Plan; How to Develop an Editorial Plan
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How to Develop and Use Guerilla Marketing
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Managing the Outside Advisory Board
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Product Development Tool Kit
Consulting Services
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Publishing audit (general, or focused)
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Development of Strategic Publishing Plan, Editorial Plan, and/or Electronic Publishing Plan
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Discovery and analysis of new business opportunities
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Discovery and analysis of portal publishing opportunities
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"State of the Market": a synthesis of a panel of recognized subject efforts, plus a gap analysis built on the industry-leading database of nonperiodical publishing activity
Contract Services
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Offsite Acquisitions Editor and/or editorial management
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Offsite Sales or Marketing Management
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General Management (part-time onsite, full-time availability)
We invite your inquiries about how our products and services can contribute to your nonperiodical publishing program.
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